Encore Montreal Wall by Loogart at Bref MTL

Encore Montréal Illustrations by Loogart

Bref is a Montreal-based boutique, gallery and event venue who’s mission is to offer art and design lovers a unique shopping experience. Every month, they bring together, under a unified theme, exclusive articles created by local and international emerging artists and brands.

Photo of Encore MTL artwork by Loogart by Jean luc

Bref x Loogart

Loogart was approached to be a part of the awesome “Bref, vivez Montréal!” theme, which complemented the 375th anniversary of Montreal. The partnership between Loogart and Bref was such an inspiring one. We created 8 new illustrations which would represent specific neighbourhoods in Montreal: Montreal Island, Little Italy, Mile-End, Le Plateau, Saint-Henri, Griffintown, Le Village and Hochelaga-Maisonneuve.

Illustration of Encore Montreal by Loogart Illustration of Encore Montreal - Petite Italy by Loogart Illustration of Encore Montreal - Mile End by Loogart Illustration of Encore Montreal - Le Plateau by Loogart Illustration of Encore Montreal - Saint-Henri by Loogart Illustration of Encore Montreal - Griffintown by Loogart Illustration of Encore Montreal - Le Village by Loogart Illustration of Encore Montreal - Hochelaga Maisonneuve by Loogart

Illustration style

The illustrations were designed to fit a square which constrains the design area, thus requiring artistic simplification of the elements and landmarks within each one. Style consistency was implemented by building a limited colour palette and by style i.e. thick bold lines married with circular anchors - reminiscent of the original Montreal CityLine collection.

Photo of Encore MTL limited edition t-shirt

Photos of Bref MTL Products

Limited edition products were made through the Bref x Loogart collaboration which you buy directly at the gallery or via their online shop. These products include prints, t-shirts, stamps, drinkware and postcards.

Photo of Encore MTL limited edition glass mugs
Photo of one Encore MTL limited edition glass mug
Photo of one Encore MTL limited edition glass mug detail
Photo of one Encore MTL Saint-Henri limited edition post card
Photo of the back of one Encore MTL limited edition post card
Photo of the Encore MTL limited edition stamp set
Detail photo of the Encore MTL limited edition stamp set
Photo of Encore MTL limited edition glass, stamps and post card